829 x 1061 png 47kB. It includes: Summary, proposition and goals for your project. Learn what it takes to make a great content brief, including a GDocs template you can immediately use. Brand guidelines, Image library, Logos, Fonts. content needs to be Created, Curated, Co-Created. Get our content brief template, a courtesy of our experts. ... but more so because it can help strengthen the message and improve the overall content of your brief. Every time a client requests for content from a freelancer, there is always an attached expectation that the respective freelancer has the requisite expertise to steer the entire project to its logical conclusion. Consider including the following: Name & docket; Client contact; Your value proposition; Main objective; Audience; Topic; Key messaging; Format; Sources/subject matter expert; Tone of voice/writing style; Calls to action and embedded links; Focus keywords; Related content Give them too little information, and there’s almost no hope they’ll deliver what you need. The brief should have some information on sections such as the target market, objectives, the goals, business plan, summary, and the … All our templates are customizable, and can be accepted online. Free templates Explore thousands of beautiful free templates. Or, download the non-editable PDF version. It has saved me a lot of time and lets me focus on creative work. Oops! Recently, I decided to standardise a briefing template in Microsoft Word so that I could make sure I had captured all the information I needed for each project. Key learnings from past campaigns, Approval process, Global/Regional considerations CONTENT MISSION & TONE What is your content’s mission, theme and Here, with a free content brief template available for download at the end, we reveal the main components of a killer content brief. Here are 5 things to highlight in your content brief. If you leave the brief solely in the hands of the client, you will likely miss crucial information. If this leaves you scratching your head, have no fear. Simply fill in the template using our data-driven process and set your SEO content up for success. You’ll also get access to an example of a completed brief… Great content boosts your credibility and consumer trust, as well as driving more traffic to your website. Besides highlighting the imperativeness of the content, use the content brief template to illuminate the expected effect of the content on the audience, aligning them to the client’s predefined objectives. Click To Tweet. Out of the 14 content marketers who voted “No”, 50% revealed that they skip the content brief because they see no need for it. 40 Creative Brief Templates & Examples ᐅ TemplateLab. Should such changes take place, would the content still be useful. Copyright © Gotch SEO, LLC 2021 All right reserved |, We Tested 11 Keyword Research Services (Here’s the Top 3). Start with client-specific details, and then enter details pertaining to the project, objective, target audience, style and tone, message, deliverables, format, schedule, and budget. A creative brief template has no specific and fixed format. This covers the conceptualization of the idea, the actual content development and the positioning of the same to have maximum intended effect on the target audience. Developing a winning content brief template will ensure that both you and your writer are on the same page and … You’ll find everything you need in this post, including a step-by-step process for completing a brief, several examples to follow, and templates to make getting started easy. OTHER INFORMATION Use this space for other information which may be useful for this brief. The next part of your content template is going to include filling out your meta-description. This free template has headings and questions to help guide you in creating your own. Conversely, if your writer isn’t working off a content brief, you’re both more likely to engage in a frustrating back and forth of questions with a subpar first draft as the result. Measurement metrics. As a freelancer, there is some background information you need to equip yourself with before creating and subsequently submitting a content brief template. 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